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Barry David Berger + Associates, Inc.. Established 1977.

STAFF:
Barry David Berger
Founder, Owner, Creative Director
Fulbright Grant Recipient: Italy 1969
Graduate: Pratt Institute, Bachelor Industrial Design 1964
Member:
> Industrial Design Society of America (IDSA)
> American Institute of Graphic Artists (AIGA)
> Association of Professional Design Firms (APDF)
Writer/Presenter for:
> Sales and Marketing Strategies & News, Packaging Digest, Point-of-Purchase Advertising Institute

PROFESSIONAL SERVICES:
Product Design
Packaging (Structural and Graphic)
Graphic Design (Corporate & Brand Identity, Literature, Collateral)
Point of Purchase Display, Fixturing, Signage
Commercial Interiors, Trade Exhibitions

CATEGORIES:
Design Research
Ideation & Design
Project Implementation
Prototyping
Sourcing
Production Supervision

BDB+A SPECIALIZES IN:
Integrated Services
The efficient integration of multiple creative services to resolve project objectives
Merchandising Packaging
Packaging whose structure and graphics combine to perform the Point-of-Purchase Display functions including:
> Supporting the manufacturer's message
> Enhancing contents, adding value
> Serving the retailer: through high turns, efficient planogramming, reduced housekeeping
> Serving the consumer: simplify purchase choice through clarity, disclosure and appeal
> Minimizing the function/cost of traditional displays and fixturing

STYLE, PERFORMANCE:
BDB+A has avoided a "house-style"of aesthetics. We rely on communications-clarity and "form-follows-function" to achieve unique and impactful solutions

OUR PROCEDURES:
> Insure a broad and in-depth exploration of potential solutions
> Control budgets and schedules by using a multi-stage approach to creative proposal evaluation and design evolution
> Are based on practical experience with materials, and manufacturing & assembly processes
> Are supported by written documentation of project progress

RELIABILITY:
In our 25 years of operation, BDB+A has maintained long-term relationships with clients, client's staff, manufacturing vendors and design professionals.
We pride ourselves on never having missed a deadline or exceeded an authorized budget

FACILITIES:
BDB+A owns and occupies a 5 story townhouse (built: 1823) in the landmark SoHo district in Manhattan.
We maintain an internal, multi-work-station Macintosh network for 2-D and 3-D design, a rough model shop and photo studio.